Created digital presence for an early-stage apparel and clothing company, and ran growth marketing campaigns to make the e-commerce portal profitable within 6 months.
The client is a group of passionate women who aim to bring regional chikankari clothing to a platform where users can buy and support local artists.
We aligned our team to discover the scope for the client. The research included planning for their new website and marketing phase.
Our SEO team did a comprehensive keyword research to understand the inbound demand for their product line.
Our experts conducted market research to understand the scope of the chikankari product categories.
Our website analysts reviewed the business competitors to understand their offerings and marketing strategies.
Our social media team reviewed competing brands that sell apparel to learn from their marketing tactics and plan a social media calendar.
Our team discussed multiple solutions with the client, based on the available research data, and agreed to implement the following.
We work on an agile approach and keep the client at the center of the process. Here is how we drove digital growth for Kiko Clothing.
01
Research and planning took three weeks of brainstorming, discussions, and finalizations.
02
Our team completed the website development, content creation, and product photoshoot by the seventh week of the project.
03
Our team uploaded the content, completed website testing, including acceptance, and pushed the website live by the eighth week.
04
Our team launched the organic search and social media optimization campaigns immediately after the new website went live.
05
We heavily focused on page load performance and optimizing the user experience.
06
Our team launched the awareness and performance campaigns on Google and Meta within the ninth week.
The website experienced a consistent growth trend for online visibility, website traffic, and conversions. Below are some of the key growth metrics from the project:
Increase in organic traffic from search engines QoQ.
Increase in followers on social platforms MoM.
Overall revenue increase QoQ.
ROAS from paid campaigns
Note: The above outcome is updated for the first 9 months of project tenure.
They are one of the best growth marketing agencies. We initially hired Grovention to build an e-commerce website for our clothing startup. The project later expanded to growth marketing services. Their team helped us throughout our digital journey, covering everything from planning to driving revenue from the website. They are a one-stop shop for all digitization needs.
