Juicy Chemistry
Case Study

Helped the beauty and personal care products brand optimize their website and improve organic traffic by multi-folds.

Juicy Chemistry Case Study

Stepping into Client’s Shoes

The client is a well-known organic beauty products brand looking for advanced SEO services to optimize its website and elevate its existing search presence.

  • The client has an in-house team and was looking for a professional agency to oversee the SEO process.
  • They wanted to fix their existing website’s on-site health and technical SEO issues.
  • The client wanted a clear SEO strategy and roadmap to improve rankings on target keywords.
  • Drive more relevant users to the website and improve monthly revenue.

Research for Data-driven Decisions

Our research team jumped straight to reading the data and digging out the meaningful stats that can be used for further optimization of the Juicy Chemistry website.

Data Analysis

Analyzed Google Analytics and Search Console data to understand current performance and user behavior.

Keyword Research

Researched and planned keywords with high relevance, desired intent, and volume to target on the website pages.

Competitor Analysis

We analyzed competitors’ websites to learn about their content placement, landing pages, marketing practices, and more.

How We Did It?

We planned a relevance-focused e-commerce SEO strategy for Juicy Chemistry, keeping the user’s intent and the brand’s product placement at the top.

1. We completed the research and planned the keywords to target further within the first two weeks.

2. Our team recommended the improvements in website architecture, page structure, navigation, use of the right SEO apps, and more by the end of the first month.

3. We started off-site branding and content marketing activities for the Juicy Chemistry website from the second month onwards.

4. The team continued performing technical and advanced SEO audits and worked with the client’s developers for implementations.

What’s the Outcome?

We improved the overall SEO scores of the website on auditing tools, built a positive impressions trend in Search Console, and improved rankings on target keywords. Here are some of the notable stats:


Increase in organic traffic from search engines, QoQ.


More pages browsed per session, QoQ.


Drop in bounce rate, QoQ.


Increase in e-commerce conversion rate, in 3 months.

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