Marketing plays a vital role in pulling the target audience; thus, it becomes crucial to adopt the right marketing direction. This blog will tell you why digital marketing over traditional marketing is the right choice if you want your business to flourish.
Do you know as per the Salesforce research, marketers will spend 75% of their total marketing budget on digital over traditional channels by 2021? This prediction shows that brands are diminishing spend on conventional approaches, and digital methods continue to dominate.
It’s no secret that internet users are constantly increasing, and the majority of the world population is gravitating from offline to online time spending. Do you know 70% of consumers want to learn about products/services through online content instead of traditional ad methods? Marketing enables your potential customers to find you, and a growth-driving agency can connect you with the right audience.
The internet is flooded with traditional vs. digital marketing talks. Let’s dive in deeper to understand the actual difference between conventional marketing and digital marketing comprehensively. Just stick around and read on!
What Is Traditional Marketing and It’s 4Ps?
You must’ve seen printed ads in newspapers, banners on roads, watched TV commercials, or maybe listened to the radio ads? That’s traditional marketing. In layman’s terms, traditional marketing (outbound marketing) is a type of marketing approach performed offline to reach target audiences. Print, broadcast, direct mail, phone, and outdoor ads are some suitable examples of traditional marketing.
Known as ‘marketing mix,’ 4Ps (product, price, place, and promotion) explain many strategies comprising four main focus areas of effective marketing. It defines marketing options with price, product, promotion, and place (4Ps) to meet customers’ needs. To put merely, 4Ps is all about putting the right product in the right place, at the right price, at the right time.
Traditional Marketing: Pros and Cons
The rise of digital channels like social media has obliged many digital marketers to often unuse traditional marketing. However, traditional marketing is still embraced in day to day life in various forms like newspapers, magazines, TV, and more. Let’s explore more by discussing the advantages and disadvantages of choosing traditional marketing over digital marketing:
Reach Local Customers Easily – Traditional marketing has a broader reach. It can help you target and reach maximum local audiences quickly. Advertising in newspapers, magazines, and radio is an easy way to target potential customers in a specific area.
Easy to Understand – Watching TV, reading newspapers, and listening to the radio is common in everyday life. Targeting these channels to market your products/services is impactful and easy to understand for your potential customers.
Simple to Process Hard Copy – Traditional hard copy marketing is always easy to process and recall in the future. Also, your targeted audience can keep hard copies of your marketing materials like newspaper ads, fliers, and more for future purposes if they want.
Familiar Marketing Mode – Your audience of older age is more familiar with advertisements via traditional methods. They accept fliers or pamphlets distributed. People who are not avid users of the internet are easy to target from conventional marketing.
Less Engaging – You provide information and hope your audience to turn into a potential buyer with no guarantee. It’s more of a passive form of marketing than active, thus a very less engaging form of marketing.
More Expensive – Putting ads on newspapers, or distributing fliers or pamphlets cost way more than running an online campaign. No wonder why TV ads are just a few seconds long!
Hard to Measure ROI – Unlike digital marketing, there is no tool to measure the success of your traditional marketing campaign. Thus, it becomes difficult to measure your exact ROI with outbound marketing.
No Customized Marketing – You can target a particular market but cannot target specific customers with traditional marketing. Thus, traditional marketing reduces the possibility of customized marketing.
Traditional marketing might be impactful in some ways, but we can’t forget that we live in the age of the internet, especially when 4.57 billion people are using it globally. Read on to explore more about internet marketing.
What Is Digital Marketing?
You might know everything about digital marketing but it is a vast discipline and requires a lot of attention, thus you should implement it into your marketing strategy piece-by-piece. Digital marketing, also known as online and internet marketing is a marketing approach that utilizes the internet to connect with audiences through various digital channels. It includes websites/apps, SEO, ASO, social media, content marketing, email marketing, search engine marketing/PPC, and affiliate marketing.
Digital Marketing: Pros and Cons
Online marketing is more effective than anything, and new avenues of digital marketing are emerging every day. Let’s dive in and discuss the advantages and disadvantages of choosing digital marketing over traditional marketing.
Target a Vast Audience – Online marketing allows you to reach large audiences and influence them easily from anywhere, irrespective of their geographic location.
Cost-Effective – Digital marketing is much more cost-effective and affordable than traditional marketing. It lets you run your marketing campaigns with a small budget and reach a larger audience with the planned budget for conventional channels.
Improved Conversion Rates – Unlike traditional marketing methods, internet marketing is immediate and efficient in converting customers online. You can build campaigns for desired business goals and run remarketing campaigns for further segmented audiences with more targeted ads for increased conversion rates.
More Engaging – Internet marketing lets you easily engage with your target audience via social media, SEO, SEM, and more, which is missing in traditional marketing approaches.
Instant Results – Internet marketing is fast; you can see instant results and boost your business within a couple of weeks, unlike traditional marketing that can take a few months.
Not Intrusive – Viewers get annoyed when their favorite show gets interrupted by ads. However, online, customers can choose to ignore the ads or actively engage with them.
Easy to Measure ROI – Unlike the traditional approach, digital marketing has a vast collection of tools like Google Analytics to measure your marketing campaign’s results, thus measuring ROI becomes easy.
Negative Feedback – The major drawback of online marketing is that customers’ negative feedback is visible to everyone and can be circulated that might diminish the business.
Less Permanent – Digital marketing efforts like Google Ads, banners, or social media ads can have a temporary character. If a person scrolls or clicks to the next page, the ad can easily be ignored.
Regulations from Channels – Digital channels’ algorithms are updated regularly and issue guidelines frequently about what’s acceptable and what’s not.
Which One to Choose and Why?
The main difference between digital and traditional marketing is the medium to reach potential customers. Now that you have the benefits and downfalls of both types of marketing, which one would you choose, and why?
If you’re looking for a cost-effective marketing approach, want better engagement, global reach, improved conversion rates, higher ROI, and more, it is always advisable to choose digital marketing over traditional marketing.