How to Design a Website That Drives Leads and Sales

How to Design a Website That Drives Leads and Sales

Do you need a high converting website that will persuade your potential visitors to become loyal customers? In this blog post, we’ll discuss the best practices to design a website and essential elements you should consider increasing your website’s revenue.

Today’s digital day and age have made it essential for businesses to have a robust online presence. The first impression is everything, and the website is the users’ primary form of interaction with a company. Hence, a gripping website can work as the heart of your business’s online existence. A conversion-optimized web design service will ensure a website design that can drive maximum leads and sales.

According to the studies, the design has a 75% influence on a website’s credibility, and 94% of people judge sites only on responsive design. Considering such stats, it is evident that website design has become so integral that customers can conclude on a business’s legitimacy by glancing over it.

Web Designing and Its Importance in Today’s Competitive Industry

Web design encompasses pretty much everything about your website from how it looks to the way it works. But, the question arises the most is what exactly web design is? Website design is all about how your website will look and how your potential users will behave. Web design is the design and layout of a web page or website front-end. It requires a combination of creative and technical skills, including business analysis, graphic design, UX/UI design, and knowledge of the latest web design technologies.

A website is the digital reflection of your brand and everything that it stands for. From colors, fonts, images to your logo, web design elements need to be carefully picked and aligned. Web design is the visual aesthetics and usability of a website that goes hand-in-hand to create a static website that positively impacts conversion.

Top 8 Tactics to Design a Conversion-optimized Website

Many websites have much traffic but very few conversions; however, every website is designed to encourage visitors to convert (buy or contact). Here are some key elements we’ve discussed to create a website that will increase your site’s conversion for sure.

Audience Research

Web experts say that the better you know your audience, the more likely your site will catch their attention and appeal to them. According to Entrepreneur research, 70% of websites fall flat because they fail to connect with their target audience. So, if you want high conversions on your site, you need to address the right audience.

By understanding the audience with their goals, demographics (age, sex, and geography), pain points, what they want, expect, and how to improve their buyer’s journey on your website. You can make versed decisions in terms of colors, tone of voice, typefaces, imagery, and other things, thus bringing a feel for successful web design.

Attention-Grabbing Homepage

A homepage is the face of any website. When people come to visit your site through brand query and other ways, the first page they land on and see is your homepage. Also, for most businesses, it’s the page on your website that sees the most traffic compared to other pages. Thus your homepage should be aesthetically pleasing to your visitors and simple to navigate through.

According to Hosting Tribunal, 52% of visitors want to see company’s business information on the homepage, 36% of customers click on logos to reach the index page, 70% of small businesses don’t have CTAs on the homepage, and 64% of users want company’s contact information on the domain URL. If you avoid such stats, your potential leads might turn away. So, ensure you’ve all the vital web design elements to boost conversion.

Mobile Responsive Design

The whole world stood in awe when former Google CEO Eric Schmidt announced that designers must put the mobile-first rule in web design. According to the Market Share, Google drives 94%+ mobile search traffic and recommends responsive design as a best practice. So, it becomes crucial for your business to design a website that is mobile responsive.

Mobile responsive design has a fluid and flexible layout that looks perfect on mobile devices and adjusts as per the display size. Also, a mobile responsive site gives your users the most consistent experience and increases your site’s visibility on search engines.

Simple, Clear, and Relevant CTAs

Web design experts advise that all your crucial web pages, such as landing pages, should have tailored messages and clear Calls-to-action (CTAs) for goal accomplishment. A simple, clear, relevant, and attention-drawing CTAs can increase your business’s revenue, expand your customer base, and significantly impact your conversion rate.

The best practice for CTA includes colors and copy that are visually appealing and incorporating action-driven words. CTA copies should be simple, clear, and concise yet persuasive. Besides, you should incorporate CTAs on multiple site pages, emphasize text, design, and placement to achieve greater success.

High-Converting Landing Pages

Visitors automatically draw towards landing pages that convey the message right. Well-optimized landing pages can capture more promising leads. According to HubSpot, businesses that create 30 or more landing pages get seven times more leads than those that use only 1 to 5. Thus, it becomes crucial to create as many landing pages that capture conversion rate optimization.

A killer headline, compelling subheads, attention-grabbing images, effective message-conveying copy, understanding users’ pain-points, features and benefits outlined, testimonials and other social proofs, and more can help you create high-converting landing pages while designing a website.

Smart Use of Whitespace

Whitespace is an integral part of web designing that helps improve readability and the website’s performance. Yet, it is the most overlooked and underused element that can make up a great web layout.

By following the ‘less is more’ and ‘make it simple’ concept while using whitespace, you can not only deliver an enjoyable experience on the web but also give your website the simple, clean, minimalist, and desirable look and feel.

Brand Consistency

Your brand is the story that connects people to the products and services you offer. Consistency is the key to better usability and enhanced user experience—combining both your users feel more familiar with your brand. The experts say that web designing for consistency is a must for the user’s emotional and cognitive aspects.

Ensuring brand consistency with style guides, pattern libraries, CSS frameworks, and more can help you gain traction with your target audience, strengthen your online presence, set you apart, and give your brand a competitive edge.

Valuable Content

Every digital marketer must have heard the phrase “Content is King.” A website packed with relevant, informative, and valuable content always stands out and stays ahead of the competitors. Content that holds high value establishes your business as an authoritative voice in your industry.

Creating and sharing valuable content regularly on your website and ensuring the right words to convey your brand messages is a good practice. It becomes a go-to source of information for your audience and entices them to come back to your site, resulting in conversion boosting.

Final Words

Designing a website that is easy to find and navigate, catches your customers’ attention, and drives maximum leads and sales is considered a successful website. Hopefully, all the critical components discussed above, including mobile responsive design, relevant CTAs, compelling landing pages, and more, will help you design a website that can turn your visitors into potential customers.

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