Built online presence for hair & beauty products e-commerce startup and executed successful marketing campaigns to make it a profitable source of revenue. Twice.
The client is a self-funded young entrepreneur looking to sell hair patches, wigs, extensions, and other beauty products online under his brand name.
We aligned our research team to identify potential customers and their spending behavior. Our experts consulted the client on the following:
Our research team conducted competitor research to gain an understanding of market players' offerings and their marketing channels.
The SEO team conducted in-depth keyword research to identify the target audience with the right inbound intent.
Our social media team outlined the social audience, reviewed the content strategy of similar brands, and planned the content type for the marketing campaigns.
We consulted multiple solutions with the client and planned to implement the following to build a solid website for SkyHair products:
We adopted an adaptive approach, keeping the client at the center and implementing his feedback, backed by data-driven decisions. Here is an overview of how we drove growth for SkyHair.
01
We completed the research, finalized the design, and planned the website’s architecture within the first week of the project.
02
Our team completed the theme-based website development by the fourth week. We also executed content creation and assisted with the photo shoots in parallel.
03
Our team completed the content update, product images upload, testing, bug fix, acceptance, and went live by the fifth week.
04
We optimized the technical health, optimized pages for target keywords, and improved loading performance within the next two weeks.
05
We launched SkyHair’s content marketing, social branding, and paid campaigns to drive traffic from search and social channels, and optimized it month over month.
06
During the second phase, we planned a new website with a modern UI, created a new design guide, designed all website pages, developed them using Elementor Pro, completed integrations, tested functionalities, and published the website live in a nine-week project.
We successfully delivered consistent growth to SkyHair. Here are some of the outcomes we achieved for the client:
Organic traffic increase, QoQ
Increase in social followers, MoM
Increase in online sales, MoM
ROI from paid campaigns
Note: The above outcome is updated for the first 9 months of project tenure.
We hired Grovention to create our web store and were impressed by their services; we opted for the marketing plans. We have started to see results from the first month of our e-commerce store. Since we are still connected with the company, I can see growth each month due to their excellent marketing skills. The thing that impressed us the most was the director’s participation and his humble and polite attitude towards our problems.
