Helped the organic skin and personal care products e-commerce brand optimize their website to improve search presence and organic traffic by multiple folds. Twice.
The client is a well-known organic beauty products brand seeking advanced SEO services to optimize its website and boost its existing search presence.
Our research team began by reading the data and extracting the meaningful statistics for our SEO strategists to use for further optimization of the Juicy Chemistry website.
Our team analyzed competitors’ websites to gain insight into their content placement, landing pages, marketing practices, and other key aspects.
Our data analytics team analyzed Google Analytics and Search Console data to gain insight into current performance and user behavior.
Our SEO team researched and planned keywords with high relevance, desired intent, and volume to target on respective website pages, collections, and products.
01
We completed the research and planned the keywords to target further within the first two weeks of starting the project.
02
Our team recommended improvements in website architecture, page sections, navigation, and the use of proper SEO apps by the end of the first month.
03
We started off-site branding and content marketing activities for the Juicy Chemistry website from the second month onwards.
04
The team continued to perform technical and advanced SEO audits, working closely with the client’s developers to implement changes.
05
The project stopped in December 2022 and restarted in September 2023.
06
Our SEO team finalized the new set of target keywords based on client inputs within the first week of restarting the project.
07
Our experienced SEO analysts reviewed the website for issues. We created detailed improvement reports for the Juicy development team to implement by the first month.
08
We continued to review the website’s technical improvements, keyword optimization, and content marketing to improve organic visibility month over month.
We improved the overall SEO scores of the website using auditing tools, built a positive trend in Search Console impressions, and enhanced rankings for target keywords. Here are some of the notable stats:
Target keywords on the first page within 9 months during phase 1.
Target keywords on the first page within 6 months during phase 2.
Avg. increase in organic traffic, QoQ.
Avg. increase in organic revenue, QoQ.
Note: The above outcome is updated for the first 12 months and the subsequent 11 months of project tenure.
