Fayon Kids Case Study

Developed and Drove Digital Growth for Kids Clothing E-commerce Brand

Developed an SEO-friendly website and executed digital marketing campaigns for leading kids’ clothing brands to boost revenue multi-fold.

Stepping into the Client's Shoes

The kids’ wear brand was struggling with keeping up with its custom website and was looking for a developer who could build a search-friendly and easy-to-maintain website. The client also awarded the website’s marketing to Grovention.

The kids' wear brand wanted a website with a simple backend and minimal complexity.
They wanted the agency to maintain the website as their team was not very technical.
They wanted the new website to be mobile-first as over 80% of its sales were from mobile devices.
The client wanted the new website to include the list of features from their existing custom site, as well as some additional ones.
The startup wants us to ensure that the user experience, performance, and sales are not compromised.
They want us to execute the marketing campaign, including search engine optimization, performance marketing on social media, and Google Ads network management.

Research for Data-driven Strategies

We started planning an inbound search-focused website for the brand. We conducted the following research to gain a deeper understanding of the client’s audience and market.

Data Analysis

We analyzed existing data from the client's Google Analytics, Google Ads, Merchant Center, Search Console, and Facebook Ads Manager.

Keyword Research

Our SEO team researched primary and secondary target keywords to figure out user queries, search volume, and competition.

Market Research

Our team conducted market research to gain insights into the vertical's scope and identify its business competitors.

Competitor Analysis

We analyzed the startup's competitors to plan a better website structure, collections, webpage sections, and content placements.

From Planning to Solutions

We discussed technologies to build an ideal website for their needs and marketing strategies to follow. Here are some of the points we concluded on:

How We Did It?

Our team followed an agile approach, keeping the client at the center of all developments. Here is how we delivered growth for Fayon:

We completed the research and analysis within the first week of the project’s initiation.

Our team finalized the theme, design templates, website pages, and content flow by the second week of the project.

Website architecture, collections, functionality, and features development were completed in the next three weeks. We started content creation and graphics design in parallel.

We updated the content, images, and product data in the seventh week, tested the website, and fixed bugs.

After the client’s acceptance in week eight, we published the website live on the brand’s domain.

Following the go-live, we began executing and optimizing the planned SEO and paid marketing campaigns.

What's the Outcome?

The efforts to rebuild Fayon Kids’ new website and marketing yielded positive results. Here are some of the outcomes:

43%

Increase in organic traffic from search engines, MoM

27%

Overall revenue increase, QoQ

23%

Increase in average session duration.

4X+

ROAS from paid campaigns

Note: The above outcome is updated for the first 5 months of project tenure.

What Fayon Kids Says About Grovention?

Preeti Jatia

CEO, Fayon Kids

We have been working with Grovention for the last couple of months. We really like the approach, and we are waiting for the results to flourish soon! We are confident that Shobhit and the team will be able to crack this for us.