Optimized the skincare website’s search presence and consulted on addressing the UX issues, optimized the conversion funnel, and implemented recommendations on the Shopify website.
The client was seeking an agency that could consult on and execute SEO marketing campaigns to drive sales growth from their website.
The research team at Grovention analyzed multiple data points to understand the startups’ online presence, strengths, weakness, audience segments, and their behavior on the website.
Our data analysis team reviewed the Search Console and Google Analytics data to outline the primary landing pages.
The SEO team conducted in-depth keyword research using multiple tools to identify the target keywords.
Our UX team conducted website design testing to identify gaps in the website to provide a seamless user experience.
Our website strategists created a roadmap for the Caring Compounds website’s organic visibility growth, executing multiple campaigns in parallel. Here is how we executed it:
01
Our SEO team completed the keyword research by the first week of the project.
02
The UX team completed the design testing and created website improvement recommendations, including new landing pages, by the third week.
03
We created keyword optimization and architecture improvement recommendations for the website by the end of the first month.
04
Our Shopify development team implemented the UX and SEO recommendations on the website by the seventh week.
05
We continued to run SEO and content marketing campaigns for Caring Compounds on a month-over-month basis to boost organic traffic and sales.
The Shopify website began showing positive results within two months of starting the project. Below are some noticeable outcomes:
Target keywords improved ranking within 4 months
Higher website user engagement rate
Increase in organic sales MoM
Note: The above outcome is updated for the first 5 months of project tenure.
