Strategized and executed e-commerce SEO campaigns for a multifunctional kids’ furniture startup to grow its organic presence and traffic multifold.
Miniture was looking to boost its Shopify website’s online presence by improving the customer experience and implementing advanced e-commerce SEO best practices.
Our SEO analysts reviewed multiple data points to understand website traffic, user behavior, and conversions. We benchmarked the data against industry best practices and showcased it to the client.
Our SEO research team used multiple tools to identify high-intent keywords to target on the website pages.
We analyzed the reports from Search Console and Google Analytics (GA4) to identify the performing and non-performing assets.
We researched the organic competitors of Miniture to review the sections on landing pages and their marketing practices.
We strategized a data-driven, dynamic SEO strategy for the e-commerce startup and continually optimized it for the target keywords at the page level. Here is a glimpse of how we did it:
01
We researched and finalized the target audience and primary keywords for the website by the first week.
02
Our analysts conducted detailed on-site and technical health audits of the website to identify improvements and documented recommendations by week 3.
03
Our design team reviewed the website for UX issues. We shared recommendations to enhance the customer experience by the end of week 4.
04
Our team worked closely with the client’s developers to implement recommendations and reanalyzed the website for monthly improvements.
05
We began the content marketing and off-site campaigns from month 2, and continually executed them month over month.
06
We further reviewed the search visibility for collection pages, product pages, and blog posts, and optimized them for relevant search terms.
The SEO strategy delivered a notable search trend for Miniture, resulting in sustainable traffic growth. Here are some highlights of the project:
Improvement in organic traffic
Increase in user engagement rate
Target keywords ranking on the first page
Note: The above outcome is updated for the first 7 months of project tenure.
They are the perfect partner to optimize the website for conversions and keyword relevance. I have hired Grovention a few times for our projects, like we did for Miniture. Their strategy and SEO services have significantly improved the quality scores for our ad campaigns. Highly recommends hiring Grovention for optimization projects.
