Improved brand positioning and executed SEO campaigns to multiply inbound organic traffic and leads for the US-based HR recruitment and staffing agency.
The client is a well-established provider of B2B human resource consulting services. The client has specific requirements with a focus on the work quality and ethics.
We started the research to understand the market competitors and the business audience. Our strategists created a growth strategy aligned with the business objectives. Here is a brief of what we did:
Our SEO experts researched high-intent keywords and mapped them to relevant website pages to drive high-intent organic traffic.
Our data analysis team reviewed the Search Console and Google Analytics reports to understand user behaviour on the website.
We reviewed the business and organic competitor websites to assess brand positioning, content placement, and planned the scope of improvements.
Our experts developed a customized SEO strategy aligned with the website’s customer experience improvement roadmap. Here is how we executed the project plans:
01
Our SEO team researched the keywords to target on the website in the first week.
02
Our team analyzed the organic competitors’ websites and documented the improvements in the relevant sections within the second week.
03
Our data analysts fixed the user data tracking issues on the website by correcting the tools’ setup.
04
Our SEO team conducted a website audit, documented the technical improvements, and collaborated with our development team to enhance the health scores by week three, while continuing to execute the SEO strategy.
05
Our design team created an improved brand guide and designed a new home page by week 3, which the client loved.
06
We aimed to build the new home page and optimize the technical health of the website within the first month, and we successfully achieved this goal.
06
Our design and SEO team continued to make progress month over month against the planned roadmap.
The Merit HR website has improved progressively in terms of enhancing the user experience and increasing website traffic. Here are some stats that give an insight into the growth:
Increase in search visibility
Higher engagement rate
Boost in engagement duration
Increase in organic traffic
Note: The above outcome is updated for the first 8 months of project tenure.
Dependable and easy to work with, Grovention consistently delivers.
