Rebranded the B2B and B2C interior design and manufacturing company with a modern website and created a flow of qualified leads with digital marketing campaigns.
The client is a leading manufacturer of customized storage solutions, expanding into interior design, shopfitting, and turnkey solutions.
Our analysts began by learning about the business vertical, including how competitors showcase their solutions. Based on the learning, we strategized the growth plan for Khyati Concepts. Here is a brief of what we did:
Our UI/UX design team reviewed industry competitors and market trends to create a new brand guide for Khyati Conpets' rebranding.
We researched to identify high-intent keywords for Khyati's service offerings and mapped them to the landing pages.
Our SEO analysts reviewed competitor websites to plan an SEO-friendly website architecture and engaging content sections.
Our social media team analyzed the social presence, benchmarked the scope for improvements, and created a customized social content strategy.
We created a roadmap with multiple campaigns running in parallel, starting with the website redesign and social media, followed by SEO. Here is a flow of how we executed digital growth for Khyati Concepts:
01
We mapped existing website pages, created an optimized architecture, project roadmap, brand guide, and researched target keywords within the first week.
02
The social media team researched competitors and developed a social content strategy by the second week and started the social media campaign.
03
We completed the UI/UX design of all website pages, revamping the business positioning and giving it a modern look, within the first month.
04
Our content writing team completed the content creation for a ~50-page website by the sixth week.
05
We completed the custom WordPress website development, testing, bug fixing, and published it live during the ninth week.
06
Our SEO team audited the new website, documented technical improvements and SEO optimizations, and implemented them with the development team within the third month, achieving excellent scores on SEO tools.
07
We continued to run content marketing, social media, and SEO campaigns to improve traffic and leads to the website on a month-over-month basis.
The growth strategies and execution for Khyati Concepts began to yield progressive outcomes with the rebranding. Here are some stats to highlight the growth:
Improved search visibility
Increase in website engagement rate
Improvement in average engagement duration
Website traffic improved, QoQ
Note: The above outcome is updated for the first 7 months of project tenure.
Grovention is one of the best website design and online marketing providers in the NCR region. They take care of the entire website and marketing, and only request a review of the marketing content. The Whole Khyati Concepts team recommends them as a digital service provider.
