Planned and executed progressive web presence improvements and branding campaigns for a leading clinical trials software solutions provider.
The client is an established startup with a powerful suite of software solutions to manage and accelerate clinical research. They were looking to improve their marketing website:
Our research team began by analysing the website technical issues, products and solutions, primary landing pages, analytics data, and more. Here is an insight into what we researched:
We analyzed Jeeva's competitors to understand the market players' offerings and product positioning, to plan the new website architecture.
Our SEO team analyzed and identified high-intent keywords for the business and its products using multiple tools, including Keyword Planner, Ubersuggest, and SemRush.
The social media team reviewed the profiles and content marketing practices of key market players to create a well-researched social media strategy.
We began with a website revamp to give it a fresh look and continued with monthly marketing campaigns to drive users to the website. Here is a flow of how we executed it:
01
Our design team created a new brand guide with defined typography and color palettes for Jeeva Clinical Trials’ branding by the first week.
02
The UI/UX team designed a fresh look for all website pages by the end of the first month.
03
The older website was built using the WordPress framework and Oxygen web page builder. We developed the new pages using Elementor Pro and published them progressively by the end of the second month.
04
Our SEO team completed the keyword research and analysis in the first week. We completed the keyword optimization of the pages by the first month, and optimized on-site health after the go-live.
05
The social media team completed the research and created a social branding strategy by the second week, and started content publishing and social engagement.
06
We executed search, social, and website improvement campaigns, learned from the outcome, and refined strategies for Jeeva month over month.
07
Our search team planned and executed lead generation campaigns over a five-month period.
Jeeva’s website began to gain significant traction online and saw an increase in conversions following the redesign and marketing campaigns. Here are some noticeable stats:
Increase in organic search visibility
Increase in website engagement rate
Increase in social followers MoM
High-intent keywords rank on the first page
Note: The above outcome is updated for the first 18 months of project tenure.
