Consulted the health products brand to rebuild an SEO-friendly website and optimized it to improve organic traffic by multiple folds.
The client is a well-established healthcare brand seeking to enhance its online presence and establish its website as a reliable sales channel.
We aligned our research team to plan the target audience and conduct a SWOT analysis of market players. Here is a glimpse of what we did:
Our SEO team did an in-depth keyword research to understand the target user's intent.
Our analysts conducted market research to gain a deeper understanding of the business scope.
Our team identified direct competitors performing on the finalized generic target keywords to analyze website structure and product placement.
We analyzed competitors' websites for various page types and content elements to plan improvements for Dr. Morepen's new website.
We developed a comprehensive SEO strategy for Dr. Morepen, focusing on SEO-friendliness, consistent web branding, and content promotion.
01
Our team completed the research and website improvement planning within the first week of the project’s initiation.
02
The SEO strategy team shared architecture, navigation, and content improvements by the second week.
03
Our SEO experts conducted technical SEO audits and provided UX recommendations by the end of the first month.
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Our marketing team strategized and started the branding and content marketing activities for Dr. Morepen’s website from the second month onwards.
05
We consistently worked with the client’s developers on explaining the implementation of SEO recommendations.
We helped build a search engine and a user-friendly website for the healthcare brand. Here are some of the stats of the growth delivered from our SEO services:
Increase in organic traffic from search engines, in 3 months
Organic revenue increase, QoQ
Increase in new organic users, QoQ.
Increase in transactions from the organic channel
Note: The above outcome is updated for the first 8 months of project tenure.
We hired Grovention for the SEO of our brand’s health vertical, and they also provided us with consultation for our new website. The results were good; they deeply understand website structures and SEO. I will highly recommend them for their services.
