DLT Alert Case Study

Digital Presence and Growth for a US-based Cyber Warranty Solutions Startup

Revamped web presence and marketed the unique B2B cyber solutions business on social platforms and search engines to drive high-intent traffic.

Stepping into the Client's Shoes

The client is an IT startup that offers cyber warranty solutions, providing financial protection in the event of cyber threats.

The client was seeking an agency to enhance their website's UI/UX, build website pages, and improve the website's conversion rate.
The client wanted to optimize the website and rank for core service offering keywords to drive relevant traffic and establish them as an industry leader.
They were also seeking a creative social media optimization team to promote the solution across multiple platforms and manage engagement.
They also wanted the agency to take care of the website contextual updates, maintenance, and new landing pages design and development.

Research for Data-driven Strategies

Our research team began by understanding the target audience, analyzing competitors’ branding, and examining data from Search Console, Google Analytics, and other marketing tools.

Keyword Research

Our SEO team researched cyber warranty keywords and finalized high-intent keywords.

Competitor Analysis

We analyzed the business competitors and cyber insurance service provider players to gain an understanding of the market.

Data Analysis

Our SMO team reviewed the competitor's social presence and activities to strategize the branding campaigns.

Market Research

We reviewed the keyword mapping on the website to plan the website optimization and architecture improvements.

How We Did It?

We strategized a progressive marketing campaign for DLT Alert, featuring multiple campaign executions executed in parallel. Here is how the project progressed:

We completed the keyword research and finalized the target keywords within the first week.

Our social media team researched competitors and cyber warranty solutions to create a content calendar by week two and began social engagement.

We replanned the website architecture to present warranty solutions and funnel users toward conversion.

Our UI/UX team designed the new website pages to highlight the solutions and present DLT Alert as a leading company by the fourth week.

The development team chose the WordPress framework and Elementor builder to develop the designs approved on Figma by the seventh week.

We optimized the new website pages for target keywords, old blog post content, and the technical health by the third month.

We executed planned social media and blog content marketing strategies every month to establish DLT Alert as a leading provider of warranty solutions.

We also executed dedicated Google Ads lead generation campaigns for a period of four months during the project.

What's the Outcome?

The redesign and marketing strategies were highly effective for DLT Alert. We continued optimizing the campaigns for the business goals. Here are some stats to highlight from the project: