Brewing Cricket Case Study

Revamped Online Presence & Improved Sales for a Singapore-based Sports Store

We redesigned and marketed the Singapore-based sports equipment retail and e-commerce store to increase traffic and sales.

Stepping into the Client's Shoes

Brewing Cricket (Singapore) operates a cricket equipment retail store in Singapore. The client (passionate about sports) was looking for a professional agency to enhance their website’s look and feel, and drive users to the website as well as the store.

They want to refresh the appearance of the website with a modern look and feel.
The website has a few bugs that also need to be resolved.
The client wants to strategize and execute a dynamic social media content strategy.
The customer wants to increase online orders from Singapore, Malaysia, Indonesia, and other SEA countries.
Brewing Cricket wants to engage users and drive them to the website and store.

Research for Data-driven Strategies

We started with the research to ensure the “correct optimization plan” and “informed decisions” to prevent any rework. Our team did the following work to draft the strategies for the client’s growth:

Scope Analysis

We benchmarked Brewing Cricket's online presence and reviewed the scope of improvements.

Data Gathering

Our analysts began by creating a list of business competitors, social media pages, and websites we aim to surpass.

Competitor Analysis

We analyzed competitor websites to identify page types and sections that attract users.

Social Research

Our creative minds reviewed competitors' social media activities to understand their approach, content type, tone, and more.

Planning the Go-to Way

Our strategists drafted the growth plan for Brewing Cricket in three phases and showcased it to the client. Here is the flow we followed:

How We Did It?

At Grovention, we follow an agile approach, keeping the client at the center of the project. Here is how we delivered growth for Brewing Cricket SG:

We completed the website research within two weeks.

With sections finalized, our creative team completed the UI/UX design of the e-commerce website within the first month.

Our social media team completed the content calendar, created an execution plan, and started publishing social content from the third week.

Our experts took over the social communication in groups and communities from the fourth week. This aligned the monthly content planning and social content publishing.

Our Shopify developers began customizing the theme templates and redesigning the pages’ design from the fifth week. They published the revamped website by week 8.