Created an optimized brand strategy for the India-US-focused rare disease organization to promote their programs for driving change and fostering hope.
The client is a non-profit organization seeking to enhance its online presence to share information, engage users, and increase donations.
Our research team began the project by reviewing IndoUSrare’s online presence through various marketing tools. Here is a glimpse of the research work:
We analyzed the non-profit website's audience, offerings, business goals, and those of similar businesses to plan the new website architecture.
Our SEO team researched high-intent keywords for the website using Google Keyword Planner, UberSuggest, SEMrush, and other tools.
Our social media team conducted an in-depth competitor analysis to identify key content pillars and develop an inclusive social media strategy.
We started executing the web, social, and search campaigns in parallel to meet the client’s requirements. Here is how we progressed:
01
We finalized the keywords to target on the website by the first week.
02
The social media research, content strategy, and monthly calendar plan were completed by the end of the second week.
03
Our SEO team planned an optimized website architecture, mapping the older website by the third week.
04
The ~60-page designs for the website were completed by the fourth month.
05
We completed the development of the 150+ page website in six months.
06
We continued to maintain the old website, optimize its pages, and execute the social strategy on a month-over-month basis.
Please note: The client’s inputs and final content delayed this project. We published the new website for IndoUSrare after 1.5 years of starting the project.
The redesign and marketing campaigns for IndoUSrare yielded impressive outcomes with a gradual progression. Here is a glimpse of the noticeable outcomes:
Social reach growth quarter over quarter
Increase in engagement during yearly summit
Increase in website engagement rate after go-live
Note: The above outcome is updated for the first 18 months of project tenure.
The team at Grovention has approached IndoUSrare’s mission of supporting the rare disease patients with empathy and dedication. They went above and beyond to deliver impactful social media amplification and website engagement solutions, greatly elevating how we connect with our global community.
